How do you define your best customers? Revenues? Profits? – Seth Godin suggests you take into consideration which customers are bringing you more customers.
Seth Godin had a great blog post the other day (he always has great posts) but this one hit home.
I’ve been in front of a lot of printers in the last year who said to me, “I don’t want to reveal my pricing online because some of my best customers are paying me the most.”
Seth asks how we define our “best customers” are they the ones you get to charge the most and make the most on? Or alternatively are they the ones that generate the most referrals (best customers = best marketers?)
Defense or offense? Willingness to be transparent or remain secretive? The online world is rewarding transparency and offense in a big way. Customers are willing to tell you more about them, but in return; you have to share more about you and your business!
Read the whole post here – its worth it.