Lets move the conversation about web-to-print where it belongs – SALES. Printers need to sell solutions, web-to-print enables printers to wrap value added solutions around their printed products.
I wish we could roll back the last decade where we spent almost the entire conversation around web-to-print talking abou technical features and functionality. We could replace that conversation with what’s really important to printers – results (sales results).
Printers need to sell solutions, not just custom manufactured products – web-to-print is an excellent way for printers to “wrap a solution around their manufactured products.”
Web-to-print enables printers to participate in their customers “brand delivery logistics”.
Don’t stop at producing a quality product, on time, at the right price – extend your value into your customers business and solve the challenges they face after they have committed to the creative and print as one of their communication methods.
Stop thinking about web-to-print as a technology project, its a sales tool!
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The Dscoop Educational Series Presents:
Achieving Profitable Growth via On-Line Storefronts and Production Automation
Tuesday, November 13, 2012
1:00pm – 2:00pm EST