Wake up, snooze is no longer an option. You need to transition your business online and get engaged with the digital economy. Take one step at a time, but start now.
We’ve all been there, you set the alarm for 5am because you are going to exercise, read, research, clean out the files, etc… before the work day starts. Instead you manage to hit the snooze button 24 times and get up at your regular time. Each time I hit the snooze button, I think this is going to be the best 9 minutes of the day!
How many printers out there are hitting the snooze button on transforming their business to compete online and in the digital economy?
How many of you have hit the snooze button for years now?
Its time to reset the alarm, snoozing is no longer an option. I’ve never been a big fan of motivation by fear but there are plenty of things to be afraid of if you haven’t started moving your business online and creating a deeper engagement in the digital economy.
Move one step at a time.
Buying technology is not the first step (sorry software guys), answer these four questions before you talk to any vendors.
- Who are you targeting online? (exact customers)
- What are you trying to sell them (specific products)
- How are you going to drive traffic to your site (marketing plan – you need one for both B2B and B2C)
- What is your preference for technology partnerships (license/buy or subscribe/lease)?
You need a plan, you need your people, you need to commit – - – then and only then do you need technology.