Successful software implementation is about managing change and all the fear that comes with it. Don’t be fooled by long lists of requirements prior to launch, deal with the underlying fear of new processes upfront by moving the project from theoretical to real success as quickly as possible.
Going online enables you to solve non-print challenges like controlling and distributing marketing budgets and providing centralized brand control. Don’t over simplify going online as just an alternative way to transact – it can be much, much, more.
Most printers service B2B customers, yet all those customers are potential consumers of print in their personal lives. This podcast explores how you might service both markets by leveraging the relationships you already have.
Jennifer Matt speaking at PODI’s AppForum and conducting a half-day intensive on the subjects of web to print, online business transition, and enabling web technology.
Jennifer Matt speaking: E-commerce: A Critical Component to Your Online Business Strategy
Jennifer Matt speaking on the topic of transitioning your offline business to an online business.
Even if you haven’t moved online, your customers have. Meet them where they are and provide time saving convenience or face the inevitable replacement by another printer or another communication method that offers them self service.
Looking for a solution that does it all? Stop it. Look for solutions that do less and are better at it. Software’s main weakness is trying to do everything. Order entry (web to print) and MIS (business management) are very different solutions, I say keep them separate but integrated.
Moving your business online requires you to look at markets vs. products. Think of why people are printing, what they are trying to communicate, and to what audience vs. how many, what products, and what printing method.