Jennifer Matt speaking at PODI’s AppForum and conducting a half-day intensive on the subjects of web to print, online business transition, and enabling web technology.
Jennifer Matt speaking: E-commerce: A Critical Component to Your Online Business Strategy
Jennifer Matt speaking on the topic of transitioning your offline business to an online business.
Even if you haven’t moved online, your customers have. Meet them where they are and provide time saving convenience or face the inevitable replacement by another printer or another communication method that offers them self service.
Looking for a solution that does it all? Stop it. Look for solutions that do less and are better at it. Software’s main weakness is trying to do everything. Order entry (web to print) and MIS (business management) are very different solutions, I say keep them separate but integrated.
In order for software to effectively solve business challenges – the two groups of experts need to collaborate (the business process experts and the software experts). When both parties listen more than they talk – good things happen.
Should your web to print solution also include your website? Depends on if your web to print solution can deliver on the key aspects of your website: 1) Getting Found 2) Executing on your pull marketing strategy
Moving your business online requires you to look at markets vs. products. Think of why people are printing, what they are trying to communicate, and to what audience vs. how many, what products, and what printing method.
Don’t wait for your customers to be pitched by competitors who are offering self-service ordering via a print eCommerce platform – give all your customers this option, but sell the convenience and added value first.