Doing business online is enabling your customer to interact with you in a self-service fashion. You have to consciously determine what products and services you want your customer to be able to order (Product Workflows). Listen in to understand what the different product workflows are and how they relate to your offline business.
Determining your online target market is a question you should answer before you go shopping for a web to print solution. Listen in on this casual conversation and understand the differences between business to business (B2B) and business to consumer (B2C), as well as strategies for approaching each market.
Software solutions can be purchased via two different deployment models. Listen in on this casual conversation and understand the difference between licensing software and subscribing to it.