Moving from offline to online means you get to monitor your customer’s behavior during the shopping experience. If you’re online today, get the tools implemented to start consuming the clickstream data – its a critical step in building your online business.
Building anything is a long-term commitment, assembling puzzles (or partnering, borrowing existing technology, etc.) is a strategy that allows you to move into new products and services without a big, long-term commitment. Open up to partnering, give up some control, and get to market to start the real learning.