Web-to-Print and Web Analytics

On April 23, 2012 by Jennifer Matt

Moving from offline to online means you get to monitor your customer’s behavior during the shopping experience. If you’re online today, get the tools implemented to start consuming the clickstream data – its a critical step in building your online business.


Solution Selling Means Not Always Selling Your Product/Service

On April 22, 2012 by Jennifer Matt

In order to truly sell solutions (not just your products/services), you have to be willing to NOT sell when your solution doesn’t fit.


Stop Building, Start Assembling Puzzles

On April 15, 2012 by Jennifer Matt

Building anything is a long-term commitment, assembling puzzles (or partnering, borrowing existing technology, etc.) is a strategy that allows you to move into new products and services without a big, long-term commitment. Open up to partnering, give up some control, and get to market to start the real learning.


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