Test your strategies and your assumptions with small well executed trails (bullets), then when you find what works (only then) fire canon balls. Great advice from Jim Collins.

Asking the customer to change is the wrong question, almost everyone defends the status quo. Looking for ways to make your interactions with the customer more efficient (for the customer) is always a good idea. If you’re not thinking that way, I’m sure your competitors are!

Getting clear about what you and your team are good at is a great start to figuring out where you can go and what you can take advantage of in this changing digital world.