Bullets or Canon Balls (ala Jim Collins)

On February 28, 2012 by Jennifer Matt

Test your strategies and your assumptions with small well executed trails (bullets), then when you find what works (only then) fire canon balls. Great advice from Jim Collins.


The Customer Doesn’t Want To Change

On February 8, 2012 by Jennifer Matt

Asking the customer to change is the wrong question, almost everyone defends the status quo. Looking for ways to make your interactions with the customer more efficient (for the customer) is always a good idea. If you’re not thinking that way, I’m sure your competitors are!


What Are You Good At?

On February 6, 2012 by Jennifer Matt

Getting clear about what you and your team are good at is a great start to figuring out where you can go and what you can take advantage of in this changing digital world.


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