Strategy vs. Tactics

On January 10, 2012 by Jennifer Matt

I don’t know of one print business today who isn’t thinking they urgently need to evolve, transition (insert your favorite synonyms for “change”). I believe there are two types of change, one produces incremental change, and the other produces real change. My favorite “what not to do example” is what larger companies frequently call “re-organization.” […]

 

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