What would happen if both parties in a sales process were completely open and honest? The “dating” prior to “marriage” with a partner would be based on honesty and openness vs. exaggeration and lies.
Why are we so attached to equating value to “time-served”? Being punctual and attentive during a worthless meeting still leaves you no closer to what really matters – RESULTS. We evaluate and are evaluated on the basis of results – lets manage to them rather than endless activity.
Lets stop sugar coating it, this new platform for communicating is different than radio or TV, its operating on a different economy (digital economy) and it is going to change the print business forever. Embrace it to find the opportunities.
What can we learn from the recent financial crisis? Maybe thinking for yourself is better than being complacent?
Creating a strategy involves two critical components: strategy and reality, build your strategy first and then overlay what you can implement against your operational reality. This is what I refer to as “ground truth” – what’s actually possible on the ground. Flawless execution moves the needle in the right direction every time.
The Xerox Forum in Berlin, May 10-12, Jennifer Matt will be presenting several sessions and participating in industry experts panel discussions.
Jennifer Matt will be speaking on the topic of building an online print business with Tony Hodgson from PODI UK.




