What would happen if both parties in a sales process were completely open and honest? The “dating” prior to “marriage” with a partner would be based on honesty and openness vs. exaggeration and lies.
Why are we so attached to equating value to “time-served”? Being punctual and attentive during a worthless meeting still leaves you no closer to what really matters – RESULTS. We evaluate and are evaluated on the basis of results – lets manage to them rather than endless activity.
Lets stop sugar coating it, this new platform for communicating is different than radio or TV, its operating on a different economy (digital economy) and it is going to change the print business forever. Embrace it to find the opportunities.
Creating a strategy involves two critical components: strategy and reality, build your strategy first and then overlay what you can implement against your operational reality. This is what I refer to as “ground truth” – what’s actually possible on the ground. Flawless execution moves the needle in the right direction every time.