Want to enable your customers to order online and/or provide them with marketing services? Take a fresh look at your website. Would you buy online services and/or marketing services from your company based on what’s on your homepage?
Making a technology decision that involves your customer automatically makes it a long term decision. Step back and consider your entire business before rushing off to “save the customer”
I’m convinced that we spend the majority of our time justifying yesterday’s decisions. “How did we get here?” gets more airspace than “where do we want to go? Who cares how you got here – be honest about where you are first (bold leadership), then move on.
Customers can’t be counted on to tell you what they really need – remember customers are humans, which for the most part resist change. Its your job to constantly be presenting them with a better way.
We all want to “extend the % of wallet” at each customer, its a no brainer – increasing business at existing customers is a more efficient path to profitability than always chasing new customers. Just remember – overreaching your ability to execute exposes all your offerings.
Our customers don’t want to learn anything new; our staff is overwhelmed with all the changes happening. Proclaim confidently, your new order entry solution is e-mail and let everyone have the rest of the day off.