Go to market online requires you to focus on a specific target, niche has replaced generalist in a procurement process that is self-service. If you want to go beyond private storefronts for your customers, don’t think “I’ll sell anything” look for an angle/niche in an industry, product, or target customer community.
The initial steps are typically the hardest. Transitioning from an offline print business to an online print business actually starts with diving deeper into your existing business. Find out who your customers are (not just how they print), why they are printing, and who they are printing for!
Make the time to consume new ideas, new approaches – eat a lot (like a hummingbird who eats all the time) and then share even more (like an elephant who poops a lot!). Keeping your head up can make the path of change more comfortable.
A technology demonstration takes preparation to do it well. Here are my Top 15 annoyances when I’m getting a technology demonstration. Avoid most of them with common sense and a little preparation.
Getting out of your daily routine and exposing yourself to new ideas is critical in this time of transition. User conferences provide a community to participate in educational experiences with your peers. Don’t be surprised by how many new ideas are generated simply by leaving the office for a few days! Strategic thinking requires time, space, and a relaxed mind.
Ease of use trumps features and functionality every time. Your number one priority for web to print is its ability to guide a novice user through the ordering process in a self service manner.
Print sales is about selling programs which are technology enabled. Let your customers have control, they want it. Saving time for your customers is how the “relationship” will be evaluated, install an ATM machine (online ordering system) before your competitors use that pitch to displace you!