5 Initial Steps: Online Print Biz/Step 2: Determine Online Target Market

On February 28, 2011 by Jennifer Matt

Go to market online requires you to focus on a specific target, niche has replaced generalist in a procurement process that is self-service. If you want to go beyond private storefronts for your customers, don’t think “I’ll sell anything” look for an angle/niche in an industry, product, or target customer community.


5 Initial Steps: Online Print Biz/Step 1: Define Offline Target Market

On February 27, 2011 by Jennifer Matt

The initial steps are typically the hardest. Transitioning from an offline print business to an online print business actually starts with diving deeper into your existing business. Find out who your customers are (not just how they print), why they are printing, and who they are printing for!


The Blog: A Human Face to a Company

On February 22, 2011 by Jennifer Matt

The blog is your entry into pull marketing – create compelling content, publish it through multiple channels (Twitter, Facebook, LinkedIn) and grow your business.


Hanging Out on the Solution Side @ Dscoop6

On February 21, 2011 by Jennifer Matt

Do you dwell on the problems or the solutions? The right attitude can make all the difference during times of transition.


“Eat Like a Humming Bird, Poop Like an Elephant”

On February 16, 2011 by Jennifer Matt

Make the time to consume new ideas, new approaches – eat a lot (like a hummingbird who eats all the time) and then share even more (like an elephant who poops a lot!). Keeping your head up can make the path of change more comfortable.


Top 15 Technology Demonstration Annoyances

On February 14, 2011 by Jennifer Matt

A technology demonstration takes preparation to do it well. Here are my Top 15 annoyances when I’m getting a technology demonstration. Avoid most of them with common sense and a little preparation.


Let Vendors Present at Conferences + DSCOOP 2011

On February 13, 2011 by Jennifer Matt

Getting out of your daily routine and exposing yourself to new ideas is critical in this time of transition. User conferences provide a community to participate in educational experiences with your peers. Don’t be surprised by how many new ideas are generated simply by leaving the office for a few days! Strategic thinking requires time, space, and a relaxed mind.


Your Best Print Customers

On February 9, 2011 by Jennifer Matt

How do you define your best customers? Revenues? Profits? – Seth Godin suggests you take into consideration which customers are bringing you more customers.


Who Implements Your Web to Print Solution?

On February 8, 2011 by Jennifer Matt

Ease of use trumps features and functionality every time. Your number one priority for web to print is its ability to guide a novice user through the ordering process in a self service manner.


Leverage Technology to Grow Print Sales

On February 7, 2011 by Jennifer Matt

Print sales is about selling programs which are technology enabled. Let your customers have control, they want it. Saving time for your customers is how the “relationship” will be evaluated, install an ATM machine (online ordering system) before your competitors use that pitch to displace you!


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