Start from the Desired Result

On January 27, 2011 by Jennifer Matt

Any initiative can benefit from upfront clarity of the desired outcomes from the perspective of the #1 stakeholder (the customer). Read how Amazon has integrated this into their product development process.

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Rant Warning: More Features ≠ Better Software

On January 23, 2011 by Jennifer Matt

Everyone is qualified to determine the most important aspect of a web to print solution – ease of use. Try and use it yourself, ask your non-printing experts family members to use it. Ease of use is way more important than any feature list.


Learn to Market Yourself First

On January 18, 2011 by Jennifer Matt

There is great opportunity in expanding print services into digital products – eat your own dog food first. Your ability to sell marketing services is directly related to your ability to market your own business.


Market Share is Rented, Never Owned

On January 17, 2011 by Jennifer Matt

Its easy to think about long term customers being around forever – don’t let this temptation get you. Constant innovation keeps competitors away – offense is the best defense.


Podcast Episode 13: SaaS Business Models

On January 12, 2011 by Jennifer Matt

SaaS has many components, hosting, ownership, and the business model between vendor and customer. In this podcast we discuss the different business models typically offered with SaaS solutions.


When Does Real Work Happen?

On January 11, 2011 by Jennifer Matt

Real work is like sleep, it takes some time to get into the “zone” REM phase. If you’re constantly interrupted at work, you can bet not a lot of real work is happening. Build barriers around real work time, you’ll be amazed at the results.


1-800Flowers, Local Bookstores, and Printers?

On January 10, 2011 by Jennifer Matt

1-800Flowers created a network effect without having to build a network – what do I love about this model? It maintains local businesses while providing incremental revenue stream from a national network.


Did Walmart Stay Offline Because Amazon Was Already There?

On January 9, 2011 by Jennifer Matt

Moving your print business online isn’t about going head to head with VistaPrint, its about moving in response to customer’s purchasing priorities/habits. Ignore the preference of the customer at your own risk.

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