Even if you haven’t moved online, your customers have. Meet them where they are and provide time saving convenience or face the inevitable replacement by another printer or another communication method that offers them self service.
Looking for a solution that does it all? Stop it. Look for solutions that do less and are better at it. Software’s main weakness is trying to do everything. Order entry (web to print) and MIS (business management) are very different solutions, I say keep them separate but integrated.
In order for software to effectively solve business challenges – the two groups of experts need to collaborate (the business process experts and the software experts). When both parties listen more than they talk – good things happen.
Should your web to print solution also include your website? Depends on if your web to print solution can deliver on the key aspects of your website: 1) Getting Found 2) Executing on your pull marketing strategy
Moving your business online requires you to look at markets vs. products. Think of why people are printing, what they are trying to communicate, and to what audience vs. how many, what products, and what printing method.
Don’t wait for your customers to be pitched by competitors who are offering self-service ordering via a print eCommerce platform – give all your customers this option, but sell the convenience and added value first.
If you missed the web to print webinar on Wed Oct 13, it is now posted on the WhatTheyThink Webinar Archives. Additional Q&A is addressed in this blog post because we didn’t have time to get to all questions asked during the session.
Selecting a web to print solution can be simplified by preparing your strategy before you go shopping, decide who your target market is, what products you want to sell, and how you want the business arrangement to be organized – then ask for a demo.
Web to Print Carnage (defined). The result of a string of purchases of the wrong products or just products that suck which are half-implemented, underutilized or not utilized at all. Move on. Move on. Move on. Learn from your mistakes and let it go.