Transitioning your business online is more about understanding your customers than it is about technology. Doing business online is moving from full service to self service, you have to speak in your customers language in order for them to serve themselves and in order for you to get found on the web.
Ideas don’t come on schedule or typically during meetings where politics forces humans into actions that stifle creativity. There are things you can do to encourage idea generation inside your own head and your organization, don’t worry they have nothing to do with team building activities.
Doing business online is enabling your customer to interact with you in a self-service fashion. You have to consciously determine what products and services you want your customer to be able to order (Product Workflows). Listen in to understand what the different product workflows are and how they relate to your offline business.
A conversation is bi-directional, yes this means your customers and prospects can talk back in public about your company, your product, and your service. Its open, unfiltered conversation – the opposite of filtered, corporate speak that nobody connects to or resonates with.
Your web to print solution is a self service order entry for your customers. It not only allows you to scale without adding additional resources, its more convenient for your customers. Think of your online business as your ATM machine, a way to automate regular orders ($20 withdrawals) so you can focus on complex orders (mortgages).
Determining your online target market is a question you should answer before you go shopping for a web to print solution. Listen in on this casual conversation and understand the differences between business to business (B2B) and business to consumer (B2C), as well as strategies for approaching each market.
The print companies who are experiencing growth have one thing in common – ecommerce is their primary way of doing business. Most printers are not growing – what’s your primary way of doing business?
Learning is key during times of transition. Take advantage of all the options for learning available today which allow you to learn virtually anywhere and anytime you want. Consider your personal preferences for learning (audio, visual, reading, face to face) and find compelling content in the learning stream that best suites your learning style.
What is really behind the changes taking place – the tools or the ideas? The tool creators job is to convince you its all about the tools. The reality is – its always been about the ideas. Focus on the ideas and you’ll be forced to think strategically, focus on the tools and you’ll be consumed in the tactics.
Software solutions can be purchased via two different deployment models. Listen in on this casual conversation and understand the difference between licensing software and subscribing to it.