Web to Print: Are you Playing Offense or Defense?

On July 29, 2010 by Jennifer Matt

Are you waiting for a customer to demand / request interacting with you over the web before you implement a web to print solution? If a competitor reaches your customer first, who looks more innovative?

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3 Ways to Drive Web to Print Adoption

On July 28, 2010 by Jennifer Matt

Without user adoption, all your efforts in web to print are wasted. User adoption requires ease of use, internal evangelism, and establishing goals and tracking them openly.

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Web to Print Strategy: Avoiding the “Air Sandwich”

On July 27, 2010 by Jennifer Matt

Internal alignment is important for any business initiative, because web to print can be viewed as a threat to your labor force – alignment is critical. Get everyone on the same page before you invest – it’s worth the time and effort.

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Web to Print Implementation meet the concept “minimum viable product”

On July 21, 2010 by Jennifer Matt

Technology startup strategies have improved since the 90’s (thankfully!). One of the many strategies Web 2.0 startups here in San Francisco are utilizing is the concept of “minimum viable product,” as a go-to-market strategy and an alternative to typical waterfall product development. A minimum viable product is just good enough and feature rich enough to […]

 

“Nobody cares about your web to print product or service, except you!”

On July 20, 2010 by Jennifer Matt

Customers care about their challenges and the potential solutions to those challenges. They don’t care about your products. Does your marketing talk about your products or does your marketing clearly describe the challenges your products address and the solutions your products offer? FYI – “web to print” is not in the language of the customer, […]

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Getting Customers to Use Web to Print

On July 18, 2010 by Jennifer Matt

Buying a web to print solution is the easy part, changing behaviors (both inside your organization and with your customers is the hard part).

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Web to Print Vendors Roll Call

On July 16, 2010 by Jennifer Matt

I am collecting information on ALL web to print providers – read this post for instructions to be included in this important project.

 

How involved is your sales team in web to print?

On July 15, 2010 by Jennifer Matt

First let me clarify how I define web to print – this is a current discussion on Print Planet. Web to print to me encompasses the whole range of products and services that enable printers to do business online with their customers. Web to print also needs to be about how you attract new customers, […]

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Web to Print: Buy Direct or Through a Channel?

On July 13, 2010 by Jennifer Matt

As if the web to print market weren’t confusing enough, print engine manufacturers partner with web to print software companies (sometimes multiple companies) and often rebrand/OEM their products. This isn’t a new way of doing business, the manufacturers partner with many value added products before the press (RIPs, pre-press workflow, etc…) and after the press […]

Web to Print: A Call to Action

On July 12, 2010 by Jennifer Matt

Everyone has heard about the science of getting found on the web, search engine optimization (SEO) and pay per click (PPC) paying the search engines for advertising to customer who search on your product/service (e.g. Google Adwords program). Driving traffic is the first step in a successful online business, but page views aren’t worth anything […]

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