Are you waiting for a customer to demand / request interacting with you over the web before you implement a web to print solution? If a competitor reaches your customer first, who looks more innovative?
Without user adoption, all your efforts in web to print are wasted. User adoption requires ease of use, internal evangelism, and establishing goals and tracking them openly.
Internal alignment is important for any business initiative, because web to print can be viewed as a threat to your labor force – alignment is critical. Get everyone on the same page before you invest – it’s worth the time and effort.
Technology startup strategies have improved since the 90’s (thankfully!). One of the many strategies Web 2.0 startups here in San Francisco are utilizing is the concept of “minimum viable product,” as a go-to-market strategy and an alternative to typical waterfall product development. A minimum viable product is just good enough and feature rich enough to [...]
Customers care about their challenges and the potential solutions to those challenges. They don’t care about your products. Does your marketing talk about your products or does your marketing clearly describe the challenges your products address and the solutions your products offer? FYI – “web to print” is not in the language of the customer, [...]
First let me clarify how I define web to print – this is a current discussion on Print Planet. Web to print to me encompasses the whole range of products and services that enable printers to do business online with their customers. Web to print also needs to be about how you attract new customers, [...]
As if the web to print market weren’t confusing enough, print engine manufacturers partner with web to print software companies (sometimes multiple companies) and often rebrand/OEM their products. This isn’t a new way of doing business, the manufacturers partner with many value added products before the press (RIPs, pre-press workflow, etc…) and after the press [...]
Everyone has heard about the science of getting found on the web, search engine optimization (SEO) and pay per click (PPC) paying the search engines for advertising to customer who search on your product/service (e.g. Google Adwords program). Driving traffic is the first step in a successful online business, but page views aren’t worth anything [...]