I was on site yesterday with a digital printer in San Francisco; he has two digital presses and no sales staff. In the owner’s words, “The print sales resource model is broken.” The model is broken because the job of “collecting print orders” is no longer relevant. Today’s printers have to understand their customer’s business [...]
Technology as a sector has done a brilliant job of focusing our attention on the “how” – meaning how does this product work?, what are its endless list of features?, how much RAM is required?, etc…? The problem with focusing on “how” too early is that you get so confused that you actually forget “why” [...]
I live in a bubble, it’s called San Francisco / Silicon Valley / technology geek addicts world. This week I traveled outside the bubble to my hometown of Omaha, NE to celebrate my father’s life. He passed away after 83 years of living large. Robert H. Matt had 14 kids, was a successful entrepreneur, and [...]
“I’m walking into customers that I’ve been working with for 30 years, I ask where they’ve been sending their work lately and their answer is, we just went online because its more convenient.” This is a quote from a great conversation I had with a printer yesterday. His follow up comment was that he once [...]
There is a lot of pressure and discussion about the need for printers to somehow transform into marketing service providers. This gets lumped into with web to print because online marketing services generally start “online.” Almost every web to print vendor has extended their solution to include some sort of cross-media capabilities. Can and should [...]