In the online world, everyone is in marketing. Each interaction online is building your brand. Bi-directional engagement has replaced generic outbound marketing – you can’t source it to the few individuals who have a marketing role in your company. Its everybody’s business.
At Dscoop8 next week, we’ll be introducing an informal networking group for software professionals in the print space – the Dscoop Nerd Herd. Join us Friday, Feb 22nd at 3pm in the Dscoop Booth Theatre (solutions showcase)
Lets move the conversation about web-to-print where it belongs – SALES. Printers need to sell solutions, web-to-print enables printers to wrap value added solutions around their printed products.
Both sales/business people and technical people need to change in order to facilitate better communication between them – almost everything we do in business involves some technology. We have to figure out a way to communicate with each other for shared success.
Excited to be speaking about how web to print can help scale your business and diversify your product offering at the upcoming PSDA Conference in Baltimore, MD – June 4-6