There are essentially two different worlds we all work in now: offline and online. Commerce, business, and customer engagement are growing in the online channel – are you investing in making your online presence as compelling as your offline one?
How long you’ve been doing “this” doesn’t really say much in the modern world where technology has fundamentally altered just about everything we do.
Up until now we’ve always thought of full-service being of higher value than self-service, the trends are changing customer preferences have shifted dramatically in recent years – away from live service and toward self-service.
Write it down. What are the (3) primary challenges you are looking to solve (in prioritized order), what are the (3) primary business outcomes you hope to achieve with this technology investment. Write it down, share it, discuss it, get alignment – then buy.
If you’re heading to Dscoop 9, I will be doing two in-depth sessions with my colleague Chris Reisz-Hanson; one on web-to-print and another on Print MIS.
Web-to-print can be a defensive strategy – implement it where you want to build digital connections that remain no matter what happens with your human connections.
Pushing your sales team out the door with no go-to-market strategy, marketing message, or unique insights to teach the prospects is like putting them at half court and asking them to keep shooting that really poor percentage shot. Solid marketing brings your reps closer to the basket and greatly increases their shooting percentage.