How Sales Creates Web-to-Print Disasters

On April 30, 2014 by Jennifer Matt

The sales process sets up the critical transition period from lead to customer. Customers remember what was said in the sales process and they often use this to guide their approach to implementation. Don’t inadvertently focus your soon to be customers in the wrong direction.


Don’t Prioritize Activity Over Strategy

On April 21, 2014 by Jennifer Matt

Activity does not equal results. You can be really busy, work really hard and fail miserable because you were busy doing the wrong thing.


Jennifer Matt Announces Global Leader in Web-to-Print Market

On April 1, 2014 by Jennifer Matt

WEB2PRINT EXPERTS, INC. NEWS — For Immediate Release

Revolutionary 18-month research study reveals a clear leader in the fragmented web-to-print market.


Digital Connections to Your Customers

On March 26, 2014 by Jennifer Matt

Digital connections compliment customer relationships. Your sales representative can have a few relationships in each account, digital connections allow your sales team to scale (unlimited connections within each account).


Customer Loyalty and Customer Burden

On March 25, 2014 by Jennifer Matt

A key to maintaining customer loyalty is to reduce the amount of effort you place on your customer to do business with you.


Your Online Presence vs. Your Offline Presence

On March 4, 2014 by Jennifer Matt

There are essentially two different worlds we all work in now: offline and online. Commerce, business, and customer engagement are growing in the online channel – are you investing in making your online presence as compelling as your offline one?


Labor Costs and Parkinson’s Law

On February 28, 2014 by Jennifer Matt

Is your productivity suffering because you’re not monitoring your staffing close enough? Beware of Parkinson’s Law.


In B2B User Adoption Starts with Sales

On February 26, 2014 by Jennifer Matt

Your sales team has to be thinking about user adoption of your web-to-print system during the sales process.


Tell a Different Story: “I’ve Been Doing THIS for X Years”

On February 24, 2014 by Jennifer Matt

How long you’ve been doing “this” doesn’t really say much in the modern world where technology has fundamentally altered just about everything we do.


Your Customers Don’t Want to Talk To You

On February 20, 2014 by Jennifer Matt

Up until now we’ve always thought of full-service being of higher value than self-service, the trends are changing customer preferences have shifted dramatically in recent years – away from live service and toward self-service.


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